Is your organisation designed for impact or extraction? These research-backed levers reveal how:
Relationship to Profit
Do profits circulate to serve purpose, or benefit shareholders alone?
Incorporation Structure
Does your legal form anchor mission or default to shareholder primacy?
Governance
Who truly holds power in your organisation, and how is that power shared?
Strategy
Does your organisation exist to drive impact, or just return on investment?
Size & Scope
Is growth guided by purpose and need, or by the logic of endless expansion?
Designed for those who want to align their business with a thriving future:
- Founders and entrepreneurs
- Directors and board members
- Investors exploring regenerative strategies
- Employees seeking to influence from within
Take the pulse. Get clear, research-informed insights tailored to your organisation.
It’s free and only takes less than 5 minutes
ESG isn’t enough. Real change begins with design, not disclosure. The Pulse uncovers the structures shaping long-term alignment with people and planet.
We'll identify what needs to change and provide a behavioural profile to show what's holding change back.

Backed by behavioural science.
Supported by the LSE Impact Prize and grounded in empirical research

Beyond impact metrics.
Assesses structural alignment with dimensions identified in Jennifer Hinton's pioneering post-growth business research

Change-ready, not checkbox-ready.
Provides case studies and a behavioural readiness profile to support meaningful transformation.

